Giving in Numbers 2008 Edition
26 February 2009
The data featured in 'Giving in Numbers' is derived from the Corporate Giving Standard (CGS) benchmarking tool. By completing the Committee Encouraging Corporate Philanthropy’s (CECP) annual philanthropy survey, participating giving officers gain access to a customizable online benchmarking database containing comparative data since 2001.
Concerns about the weakening global economy have brought heightened visibility to the fragile state of funding at many nonprofit organisations, as well as to the vital role that corporate philanthropy plays in helping communities thrive. Resources are always precious, but now companies and recipient organisations must use them especially judiciously. To support the continuous improvement of philanthropic initiatives, CECP believes that transparent reporting and measurement of corporate giving programs are particularly critical during this uncertain time.
In this report, CECP presents findings from its Corporate Giving Standard (CGS) philanthropy measurement initiative for the benefit of corporations and their grantees alike. This measurement work has helped philanthropic strategy become a business priority as CEOs increasingly recognize the potential value that giving has on corporate reputation, employee recruitment, customer loyalty, and long-term business and societal health. In turn, this heightened executive attention expands the possibilities for innovation and sustained corporate-nonprofit partnerships.
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